LifeStyle Content

An example of LifeStyle Content is Jenn-Air's blog.

The Jenn-Air Master Class Blog provides content relating to food, design and lifestyle by the brand’s team of experts ( a group of kitchen experts commissioned by the brand to give consumers advice, by offering editorial content via its new blog).

The Jenn-Air Master Class Blog presents content about kitchen design, culinary arts, entertaining and innovation and articles are written by the brand’s team of experts.


How can a hotel without a "lifestyle vibe" develop an effective content strategy?

I believe the most important thing about developping an effective content strategy is knowing what are customers interested in, what do they like and what would they like to know.

A hotel could concentrate its content in luxury, events, recipies of their restaurant, interviews (of the Chef for example or any other employee of the hotel),... It can even be any other thing that reaches to have a link with the hotel. Let's say for example a celebrity comes to the hotel and does an interview at the hotel's bar. Post the interview in the blog...

A hotel must attract customers interest by posting or writing about customers own interests. A blog is a way to engage customers. Content offered may simply be an added bonus for brand loyalists.

WOW!

Eco-systèmes is a website that helps you find a solution for any high-tech product you want to get rid of in order to organize recycling.
53% of French people stock devices they don't use. It is the "it can always be used" complex.
Eco-systèms offers a personnalized solution for each customer and product: recycling centres, collection centres in shops or solidarity networks and even sharing or donations via Facebook.
You can have an eco-systèmes account too if you often use it.
What if Hotels create their own account?
This website is just French, not international. But maybe similar sites can be found or created!What do you think?

WOW!

Tavi Gevinson was 11 when she started her first blog.
Today, she seats in the front row of fashion weeks and she is one of the most influencial people in the fashion world.
Is it because a kid can be more honest or more critical than an adult that fashionist love her? Immagine what can people do, what you can do if a child of 11 years old can do it!
Don't underestimate yourself!Passion is all you need to be sucessful in what you do!

My Pinterest

http://pinterest.com/bstephaniev/following/

The Botanique Hotel

Brazil opened on November 1^st 2012 the Botanique Hotel and Spa in the hills of Campos do Jordao. This luxury modern designed hotel that offers only Brazilian services but not any kind of services, reinvented services! For example, instead a cellar with thousands of wines, only Brazilian labels are proposed. There are no front desk, no concierge service, no housekeeping department, your stay will be followed by a ”Curador da Experiencias”, namely an “experiences guardian”, instead of an outsourced horse ride, backride on one the horse of the private stables, you will find Brazilian books in the library, Brazilians stews at the restaurant, Brazilian treatments at the Spa and of course, the design is purely Brazilian too! If you are searching for a relaxing stay surrounded by wild nature, silence and comfort on over 280 hectares, this is your hotel!

It is amazing how Brazilian hotel industry has burst in the past year. Of course the country is preparing itself for the FIFA World Cup of 2014 and The Olympic Games of 2016. At the beginning the trend was too learn the European know-how and the European experience and to make European-style hotels. One could think that it is normal in a globalize world to have a standardized hospitality, like any other product or service, equal or very similar in each country. But now, the Brazilian industry has understood that it can and must create its own hospitality. They have the means and they have the potential and this hotel is the perfect example!

The fact that all services and products are local adds a sustainable aspect to the hotel. Ultimately, it has it all! What comes up in my mind is just: Europe, prepare for high quality standards of Brazilian hospitality!

Study: How Guests Select Hotels Around The World?

Apparently, the first reason why travelers select a hotel is because of its location. Follows the price and past experience.

Other factors are a friend’s recommendation, the brand’s reputation, the role of promotions, the power of loyalty programs and the impact that online reviews have on hotel selection.

The ranking seems to me quite surprising as we can tend to think that with all the digital presence and the SOLOMO development of hotels, the first factor would be the brand’s reputation or other guests’ experiences.

This study could allow hotels to rethink about different ways to appeal to guests but it seems that they have already understood them.

It seems to me that there is a contradiction. Either they haven’t done the survey to the right segment of population, either the answers were incomplete.

However I suppose this can be a lesson to hotels that do not depend on their location but that in order to face their competitors and increase their booking have to promote themselves better and increase their visibility…

To conclude, in my opinion, this study is not a very revailing one. But may be I am wrong and market trends are different.

McDonald's Games Comparison

McDonald's Games Comparison