LifeStyle Content

An example of LifeStyle Content is Jenn-Air's blog.

The Jenn-Air Master Class Blog provides content relating to food, design and lifestyle by the brand’s team of experts ( a group of kitchen experts commissioned by the brand to give consumers advice, by offering editorial content via its new blog).

The Jenn-Air Master Class Blog presents content about kitchen design, culinary arts, entertaining and innovation and articles are written by the brand’s team of experts.


How can a hotel without a "lifestyle vibe" develop an effective content strategy?

I believe the most important thing about developping an effective content strategy is knowing what are customers interested in, what do they like and what would they like to know.

A hotel could concentrate its content in luxury, events, recipies of their restaurant, interviews (of the Chef for example or any other employee of the hotel),... It can even be any other thing that reaches to have a link with the hotel. Let's say for example a celebrity comes to the hotel and does an interview at the hotel's bar. Post the interview in the blog...

A hotel must attract customers interest by posting or writing about customers own interests. A blog is a way to engage customers. Content offered may simply be an added bonus for brand loyalists.