Study: How Guests Select Hotels Around The World?

Apparently, the first reason why travelers select a hotel is because of its location. Follows the price and past experience.

Other factors are a friend’s recommendation, the brand’s reputation, the role of promotions, the power of loyalty programs and the impact that online reviews have on hotel selection.

The ranking seems to me quite surprising as we can tend to think that with all the digital presence and the SOLOMO development of hotels, the first factor would be the brand’s reputation or other guests’ experiences.

This study could allow hotels to rethink about different ways to appeal to guests but it seems that they have already understood them.

It seems to me that there is a contradiction. Either they haven’t done the survey to the right segment of population, either the answers were incomplete.

However I suppose this can be a lesson to hotels that do not depend on their location but that in order to face their competitors and increase their booking have to promote themselves better and increase their visibility…

To conclude, in my opinion, this study is not a very revailing one. But may be I am wrong and market trends are different.