The Botanique Hotel

Brazil opened on November 1^st 2012 the Botanique Hotel and Spa in the hills of Campos do Jordao. This luxury modern designed hotel that offers only Brazilian services but not any kind of services, reinvented services! For example, instead a cellar with thousands of wines, only Brazilian labels are proposed. There are no front desk, no concierge service, no housekeeping department, your stay will be followed by a ”Curador da Experiencias”, namely an “experiences guardian”, instead of an outsourced horse ride, backride on one the horse of the private stables, you will find Brazilian books in the library, Brazilians stews at the restaurant, Brazilian treatments at the Spa and of course, the design is purely Brazilian too! If you are searching for a relaxing stay surrounded by wild nature, silence and comfort on over 280 hectares, this is your hotel!

It is amazing how Brazilian hotel industry has burst in the past year. Of course the country is preparing itself for the FIFA World Cup of 2014 and The Olympic Games of 2016. At the beginning the trend was too learn the European know-how and the European experience and to make European-style hotels. One could think that it is normal in a globalize world to have a standardized hospitality, like any other product or service, equal or very similar in each country. But now, the Brazilian industry has understood that it can and must create its own hospitality. They have the means and they have the potential and this hotel is the perfect example!

The fact that all services and products are local adds a sustainable aspect to the hotel. Ultimately, it has it all! What comes up in my mind is just: Europe, prepare for high quality standards of Brazilian hospitality!