See my Think Tank Jing!
For more information, watch the videos concerning the 3D Printer and visit the website of the 3D Print Show
Enjoy!
lundi 6 mai 2013
mercredi 20 mars 2013
Our ASAT : Facial Recognition System
No two faces are alike (except for twins of course), what could be more exclusive?
By coupling that exclusivity with extra-targeted customer service and messaging, hotels can provide their customer with a priceless experience.
Upon walking into a hotel, an elegantly crafted facial recognition system greets you (sending you a text message on your mobile for example), instantly individualizing your unique experience by determining your age, gender, purchase history and preferences as well as all the information the customer is willing to share thanks to social medias (Facebook, Twitter, Pinterest, LinkedIn,..)
The system informs you of new services, current entertainment options, restaurants neighboring the hotel, and upcoming promotions that may interest you always based on preferences.
If you like, the system will upload selected information to your mobile device via Bluetooth and if it is a big hotel, will also use your phone's geo-location to guide you around.
This could be a revolutionary improvement to the customer services, for the front office or the concierge.
By coupling that exclusivity with extra-targeted customer service and messaging, hotels can provide their customer with a priceless experience.
Upon walking into a hotel, an elegantly crafted facial recognition system greets you (sending you a text message on your mobile for example), instantly individualizing your unique experience by determining your age, gender, purchase history and preferences as well as all the information the customer is willing to share thanks to social medias (Facebook, Twitter, Pinterest, LinkedIn,..)
The system informs you of new services, current entertainment options, restaurants neighboring the hotel, and upcoming promotions that may interest you always based on preferences.
If you like, the system will upload selected information to your mobile device via Bluetooth and if it is a big hotel, will also use your phone's geo-location to guide you around.
This could be a revolutionary improvement to the customer services, for the front office or the concierge.
jeudi 28 février 2013
mardi 26 février 2013
WOW
Meet Augmented Reality, the new technology to try your favorite items.
Tissot, the swiss match manufacturer launched it but other luxury brands such as Hugo Boss among others already tried it.
The Augmented Reality screen can be applied to jewelry or even clothes too.
Use your imagination, for what else can you use the Augmented reality screen?mercredi 20 février 2013
LifeStyle Content
An example of LifeStyle Content is Jenn-Air's blog.
The Jenn-Air Master Class Blog provides content relating to food, design and lifestyle by the brand’s team of experts ( a group of kitchen experts commissioned by the brand to give consumers advice, by offering editorial content via its new blog).
The Jenn-Air Master Class Blog presents content about kitchen design, culinary arts, entertaining and innovation and articles are written by the brand’s team of experts.
How can a hotel without a "lifestyle vibe" develop an effective content strategy?
I believe the most important thing about developping an effective content strategy is knowing what are customers interested in, what do they like and what would they like to know.
A hotel could concentrate its content in luxury, events, recipies of their restaurant, interviews (of the Chef for example or any other employee of the hotel),... It can even be any other thing that reaches to have a link with the hotel. Let's say for example a celebrity comes to the hotel and does an interview at the hotel's bar. Post the interview in the blog...
A hotel must attract customers interest by posting or writing about customers own interests. A blog is a way to engage customers. Content offered may simply be an added bonus for brand loyalists.
The Jenn-Air Master Class Blog provides content relating to food, design and lifestyle by the brand’s team of experts ( a group of kitchen experts commissioned by the brand to give consumers advice, by offering editorial content via its new blog).
The Jenn-Air Master Class Blog presents content about kitchen design, culinary arts, entertaining and innovation and articles are written by the brand’s team of experts.
How can a hotel without a "lifestyle vibe" develop an effective content strategy?
I believe the most important thing about developping an effective content strategy is knowing what are customers interested in, what do they like and what would they like to know.
A hotel could concentrate its content in luxury, events, recipies of their restaurant, interviews (of the Chef for example or any other employee of the hotel),... It can even be any other thing that reaches to have a link with the hotel. Let's say for example a celebrity comes to the hotel and does an interview at the hotel's bar. Post the interview in the blog...
A hotel must attract customers interest by posting or writing about customers own interests. A blog is a way to engage customers. Content offered may simply be an added bonus for brand loyalists.
lundi 18 février 2013
WOW!
Eco-systèmes is a website that helps you find a solution for any high-tech product you want to get rid of in order to organize recycling.
53% of French people stock devices they don't use. It is the "it can always be used" complex.
Eco-systèms offers a personnalized solution for each customer and product: recycling centres, collection centres in shops or solidarity networks and even sharing or donations via Facebook.
You can have an eco-systèmes account too if you often use it.
What if Hotels create their own account?
This website is just French, not international. But maybe similar sites can be found or created!What do you think?
WOW!
Tavi Gevinson was 11 when she started her first blog.
Today, she seats in the front row of fashion weeks and she is one of the most influencial people in the fashion world.
Is it because a kid can be more honest or more critical than an adult that fashionist love her? Immagine what can people do, what you can do if a child of 11 years old can do it!
Don't underestimate yourself!Passion is all you need to be sucessful in what you do!
lundi 21 janvier 2013
The Botanique Hotel
Brazil
opened on November 1st 2012 the Botanique Hotel and Spa in the hills
of Campos do Jordao. This luxury modern designed hotel that offers only
Brazilian services but not any kind of services, reinvented services! For
example, instead a cellar with thousands of wines, only Brazilian labels are
proposed. There are no front desk, no concierge service, no housekeeping
department, your stay will be followed by a ”Curador da Experiencias”, namely an
“experiences guardian”, instead of an outsourced horse ride, backride on one
the horse of the private stables, you will find Brazilian books in the library,
Brazilians stews at the restaurant, Brazilian treatments at the Spa and of course,
the design is purely Brazilian too! If you are searching for a relaxing stay
surrounded by wild nature, silence and comfort on over 280 hectares, this is
your hotel!
It is
amazing how Brazilian hotel industry has burst in the past year. Of course the
country is preparing itself for the FIFA World Cup of 2014 and The Olympic
Games of 2016. At the beginning the trend was too learn the European know-how and
the European experience and to make European-style hotels. One could think that
it is normal in a globalize world to have a standardized hospitality, like any
other product or service, equal or very similar in each country. But now, the
Brazilian industry has understood that it can and must create its own
hospitality. They have the means and they have the potential and this hotel is
the perfect example!
The fact
that all services and products are local adds a sustainable aspect to the
hotel. Ultimately, it has it all! What comes up in my mind is just: Europe, prepare for high
quality standards of Brazilian hospitality!
lundi 14 janvier 2013
Study: How Guests Select Hotels Around The World?
Apparently,
the first reason why travelers select a hotel is because of its location.
Follows the price and past experience.
Other
factors are a friend’s recommendation, the brand’s reputation, the role of
promotions, the power of loyalty programs and the impact that online reviews
have on hotel selection.
The ranking
seems to me quite surprising as we can tend to think that with all the digital
presence and the SOLOMO development of hotels, the first factor would be the
brand’s reputation or other guests’ experiences.
This study
could allow hotels to rethink about different ways to appeal to guests but it
seems that they have already understood them.
It seems to
me that there is a contradiction. Either they haven’t done the survey to the
right segment of population, either the answers were incomplete.
However I
suppose this can be a lesson to hotels that do not depend on their location but
that in order to face their competitors and increase their booking have to
promote themselves better and increase their visibility…
To conclude, in my opinion, this study is not a very revailing one. But may be I am wrong and market trends are different.
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