70% of Brand pages are inactive

A study of 5.7 million (!!!!) Facebook pages proved that companies still don’t know how to use social media efficiently. Social networks present a real opportunity to companies, especially in the hotel industry and brands must to learn how to use these potential benefits and engage their customers through this new channel.

Less than 2% of businesses like restaurant, cafés, spas post more than 100 updates per month on their Facebook profiles whereas celebrity pages see their number of fans increasing day to day.

So, we can say brands have to be more like celebrities! Comments, likes and shares will allow them to reevaluate their reputation but also to make them a place in customer’s hearts. Let’s admit it, it is not very well known if a company ignores conversations on its own page….

So, what do you say? Do you think our generation could help these companies? I see a very appealing job opportunity here!