The Ice Hotel

The Ice Hotel in Sweden is a hotel constructed temporarily each year in winter. It is composed by 60 rooms which 16 are suites and a bar. weddings and baptisms are celebrated inside. The decoration and furniture are chosen by artists that have been selected. Rates are between €253,00 and €810,00 per night. Temperature doesn´t go beyond -8ºC and the hotel disappears with the thaw. This hotel is so particular that it can not be classified. As a consequence, it doesn´t have any star. Only some privileged people will be able to spend a night inside. Would the shower have hot water? The question I make to myself is: is it really necessary to spend so much money and ressources each year to construct a hotel that literally vanishes? Especially in the present times where the melting of the ice caps is one of the future's most significant worries. Is it really the price to pay to answer to a demand? To fulfill luxurious needs of guests? Luxury should come along with ethics and respect sustainable development. Those hotels, the ones that will encourage sustainability are those who will be sucessful. The idea of the Ice Hotel is ingenious and innovative without a doubt. But to do it every year seems an exaggeration to me. An option will be to construct it for example every five years and to ask for a higher rate per night. It could be a good way too to verify guests loyalty to the hotel.