Digital IQ

• What is meant by Digital IQ?

Digital IQ is a company (or a brand) use level of digital tools such as sites, mobiles, social platforms, digital marketing and its efficiency in using them.

• What are the components of Digital IQ?

The 4 sectors of Digital IQ are:
                      - 20% of Mobile (compatibility, optimization, and marketing on smartphones, tablets, and other mobile devices).
The components of the Mobile sector are: - Mobile Site: Compatibility, Functionality, Transaction
                                                                     - iOS Applications (iPhone & iPad): Availability, Popularity, Functionality, iPad Differentiation.
                                                                     - Android & Blackberry: Availability, Popularity, Functionality.
                                                                     - Mobile Innovation: SMS, Geo-local, Instagram, Other Mobile Marketing Innovation.

                      - 20% of Social Media (Brand presence, community size, content, and engagement on major social media platforms on global and select property accounts).
The components of the Social Media sector are: - Facebook: "Likes", Growth, Post Frequency, Applications, Responsiveness, Content, Interaction Rate, F- Commerce.
                                                                             - Twitter: Followers, Growth, Post Frequency, Online Voice.                                                               
                                                                             - YouTube: Views, Number of Uploads, Subscriber Growth, Content, Interactivity.


                      - 30% of Site (Effectiveness of brand site)
The components of the Site sector are: - Site Technology.
                                                              - Site Search & Navigation.
                                                              - Reservations.
                                                              - Property Pages and Destination Guides.
                                                              - Customer Service.
                                                              - Rewards / Loyalty Programs.
                                                              - Social Media Integration.
                      - 30% of Digital Marketing (Search, display, and email marketing efforts).
The components of the Digital Marketing sector are: - Search : Traffic, SEM, SEO, web authority.
                                                                                     - Display Advertising & Innovation: Text & Banner Ads, Retargeting, Cross-platform Innovation Initiatives, Presence on Emerging Platforms: Pinterest, Tumblr, Google+.
                                                                                     - Blog & Other User-Generated Content: Mentions, Sentiment, TripAdvisor Reviews.
                                                                                     - Email: Frequency, Content, Social Media Integration, Mobile Optimization.