Which booking option is most effective for independent hotels: Brand Portals, OTAs, Reverse Auction Sites, Hotel Site, Hotel Site with Facebook Fan Rate Offered, Mobile Booking App?

Let´s analyse each option one by one. To use a brand portal or a hotel site the hotel has to be already well known so that the guest could book directly. Otherwise the hotel won´t be found unless an effective SEO (Search Engine Optimisation) is being applied to the hotel. The goal for an independent hotel is not to enter a battle of prices. This, on the contrary, could affect its reputation. The hotel has to mantain its standard. That's why reverse auction sites don´t seem a good booking option to me for this kind of hotels. This doesn´t mean that the hotel can´t offer promotions to their guests. A hotel site with a Facebook fan rate offered can be a good option to do this. The hotel is able to present its promotions. Social networks help winning the loyalty of guests. However,in my opinion,it is not the best option either. Mobile booking apps are more and more current nowadays. Smartphones are mostly a global accessory. So this could be the most logical, best booking option. Nonetheless, there are still people reluctant to this option. Either because they don´t have a smartphone, either because they don´t know how to use it. Finally, it seems to me that the most effective booking option for an independent hotel are OTAs. On this sites, guest have the most complete information about any hotel by just writing the name of the city they want to go. They have a general description of the hotel (address, email and phone number included) with photos, reviews from past guests, an average grade decided by guests, different rates and promotions and availability. Of course this characteristics could be found on the other booking options but I believe OTAs are the fastest way to find a hotel that is not necessarily well known and that maybe doesn´t have the same marketing budget than a great chain of hotels.